July 11th, 2011
With 20.2% Increase from last year, US Ad spending is expected to reach 31 billion dollar. With no surprise, Google will continue to lead by taking at least half i.e. 14+ billion dollars. That also leads Search Advertising to the top of the advertiser’s list. The second is banner ads with 7.6 billion and Video Ads are on 3rd. Interestingly it is expected to be the fastest growing media with 52% increase from last year. Video ads are the most familiar form of advertising very much like TV Ads and that is the reason to win the confidence of the advertisers.
As Social media is the hotspot these days, Facebook is leading the top 5 list of ad selling web sites primarily focusing on display ads at this point.
Read this article for more information.
This is cross posted at my blog Web Technologist